In response to non-profit fundraising donations hitting all-time lows, comes DonationStreet, a web portal (dscoupons.com) that allows non-profit organizations to create personalized virtual shopping malls, thereby tapping into the multi-billion dollar online retail sales market. Jupiter Research estimates that this market will reach $117 billion in 2008. DonationStreet has registered over 900 top merchants – from Enterprise Car Rental to Land’s End, REI to Gap, Moosejaw to Best Buy and Wal-Mart, to provide the ‘shopping experience’ for the non-profit supporters.

In addition, the website uses a proprietary application that searches the internet for promo codes, special promotions and the like, from their base of merchants. These specials are continuously updated, insuring an incentive for repeat visitors. Shoppers access DSCOUPONS.COM through the non-profit organization’s website, saving the non-profit thousands of dollars in web set-up fees. For every purchase made through the virtual mall, the non-profit receives a portion of the sale and a percentage goes to the company. This fee is paid by the online retailer.

With the online marketplace growing tremendously and the non-profit donation base declining, this could be a great alternative revenue generating opportunity for non-profit organizations. DonationStreet provides the perfect incentive for people to shop online and at the same time support the charity or non-profit of their choice. The only requirement of the non-profit is to market the service to their constituency and supporters. DonationStreet has made it simple to make the portal accessible to all non-profits, regardless of their technical knowledge.

Once a charity has joined, they can simply link through DonationStreet Links or the more technically sophisticated Town Banners, Today’s Coupons, et al. DonationStreet supplies all the details, again simplifying the technological maintenance of the site. Another important aspect of the site, unlike similar sites, is that consumers don’t need to sign-up to access the shopping mall.

No one likes to ask for money – even for a good cause so this is the perfect way for supports to support their favorite causes by simply buying what they were going to buy anyway. With the economy hitting everyone so hard, charities are constantly looking for new sources of revenue.

Charities can enroll by using an online form available at DSCoupons.com.